Celebrities Partnering with CDC to Promote a New Social Media Effort to Raise the Volume of Young African-American Voices in the Fight against HIV.
On March 4th, the Centers for Disease Control and Prevention announced a new social media effort called i know to encourage young African-American adults ages 18-24 to talk openly and often about HIV. The effort was launched at an event on the campus of Clark Atlanta University, featuring singer-songwriter Jeremih, award-winning journalist Jeff Johnson, platinum-selling R&B artist Lyfe Jennings, author and Emmy award-winning AIDS advocate Marvelyn Brown, and CDC’s Dr. Donna Hubbard McCree, Booker Daniels, and Robert Bailey II.
It also features public service announcements starring actor Jamie Foxx and video messages from celebrities like Ludacris, and uses text messaging and some of the most popular social media including Facebook and Twitter to raise the volume of young African-American voices in the fight against HIV. The effort is part of the CDC’s five-year $45 million Act Against AIDS campaign to combat complacency about the HIV/AIDS crisis in the United States.
